People and brands have conversations all day, every day. More often than not, these are the equivalent of a polite exchange about the weather. We’re not saying there’s anything wrong with small talk. It breaks the ice, helps us pass the time with strangers and fills otherwise uncomfortable silences. It’s just that we shouldn’t expect small talk to add much value to our lives or those around us.
And let’s face it, for brands it’s all about the value. In our 21st Century state of almost constant communication, the art of conversation is far from lost. There are plenty of brands making small talk. What’s become fewer and further between are meaningful conversations. The exchanges that lead to close and lasting relationships as people develop a mutual understanding. This is the basic definition of communication. And for brands it means greater consideration, more loyalty and ultimately more sales.
We help brands build rapport with this simple formula to create meaningful, and more valuable, interactions with their consumers.
Relevance + Intelligence = Meaning
We find what’s relevant to consumers by listening (data) then apply intelligence (planning and creative) to find the best way to communicate your message.
It may seem straightforward but it’s clever really.
We all know consumers are a fickle bunch – why wouldn’t they be, when faced with so much choice, so much value, so much to tempt them?
We believe the answer lies in building relationships. The type where each knows what the other is thinking, where they surprise each other every day – relationships that endure.
M&C Associates is based on a deep understanding of consumers, creating ideas that excite them and make them want to start a relationship or remind them why they liked you in the first place.
We do this by combining clever use of data, insight, strategy and creativity to deliver these ideas to your consumers across any medium.